What's In It For Your Clients?

What’s In It For Your Clients?

So you want to be a business owner. You want to provide products and services that people need. You want to be the boss – and love it. Whether you aspire to be a blogger, coach, virtual professional (or any other title you prefer to go by); providing quality service to your clients is of utmost importance to your business. What does that mean? Constantly promoting yourself or offers to them – No. Throwing numerous promotions and discount ads their way – No. People don’t want to be bombarded with never-ending self-promotion – that is the fastest way to turn them off. Have you connected with the clients you’re targeting? How about identifying their problems? Something else to think about is how can you go beyond just selling them something and truly provide them with outstanding customer service they’ll never forget? Many people – small business owners and large corporations alike – forget these key aspects in running a business.

Here are a few questions to consider when approaching potential clients:

  • What are they looking for?
  • What are their problems?
  • What is their business?
  • Who do they serve?
  • What are their needs?
  • How can you help them in their business?
  • How can you minimize their struggles or work load?
  • How can you show you care about them and their business?
  • How can you provide them with value?

Many businesses, especially large corporations, neglect the care factor when engaging with clients, and are only interested in their sales numbers. However, if you think about it, what do clients value – a business that shoves them their offerings or a business that genuinely cares about their needs? Clients that feel valued will happily recommend products and services to others. Similarly, clients that don’t feel appreciated will spread the word – and bad news travels fast. Never forget that your clients are your business’ most important and valued assets.

How do you serve your clients?

Share your thoughts and tips in the comments below.


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