• The Buzz of Email Lists
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    The Buzz of Email Lists

    “Subscribe to our newsletter,” “Join our list to keep updated.” More often than not that’s what you see on most or every website today. Many companies and entrepreneurs want to grow, grow, grow and scale their businesses. That’s not a bad thing. After all, the core reason for starting a business is to make a profit (apart from serving people, of course). However, trying to reach everyone and get them on your list achieves little, as not everyone needs what you offer. This is where research and targeting come into play: Who is your audience? What are their needs? How does your product or service solve their problem(s)? Some people…