• Join Facebook Groups with Caution
    Virtual Support

    Join Facebook Groups with Caution

    Recently I joined a female business Facebook group. As with some groups, a few questions were required to be answered before approval was granted. After my approval I read the “About” section for the group rules. The usual were present:  “Welcome to ___!”  Introduce yourself so we can get to know you.  Don’t be a lurker!  Engage, share and collaborate!  Promotional posts and going Live are not allowed without admin permission. So like most Virtual Service Providers, what did I do? Said “Hi” and introduced myself with a non-promotional graphic. No links, no “check out my page here” – nothing. Then I looked through and began engaging – 2 comments…

  • 5 Ways To Reach Your Audience
    Virtual Support

    5 Ways To Reach Your Audience

    The online/digital world is vast, and continues to grow every day. Gone are the days where you’re sure to reach your target audience by publishing ads or other content in the newspaper or having them broadcasted on your favourite radio station. The Internet today is very different from back in the 90’s, and it’s up to you to meet your audience where they are. Now that doesn’t mean you need to be everywhere, it simply means you need to identify your target audience, learn about them and figure out how (and where) they like to consume content. With that being said, here are 5 ways you can reach your audience…