You may have experienced this scenario at least once in connecting with potential clients who made it known they need help in their business:
- Schedule a meeting to discuss specific needs
- Meet with them where they outline the areas in which they need help (and even go over the meeting time allocated)
- You mutually agree on the way forward and the next step
- They ghost you
If you answered “Yes” to any or all of the above, especially point number 4, I dare say you’ve been slightly annoyed and a bit disappointed. This was my experience not too long ago, and it took me a little while to not take it personally and move on.
Many business owners talk about being “ghosted” by a virtual service provider, but the reverse isn’t discussed much. Additionally, there are clients who expect work to be done, milestones and results to be achieved without their provision of the necessary content (copy, images, files, fonts, passwords, etc.).
If you’re a business owner who desires scaling your operations, here are a few things to consider before taking that leap:
1. Assess if you are in fact ready to scale your business. Your time is valuable, so is the time of the consultant/service provider/contractor you may be seeking to hire. Meeting with them when you’re not ready is not only an unproductive use of time, it indicates you’re not ready to solve your problem. Your business may not be where it needs to be to consider hiring.
2. Provide follow-up in the time frame you indicated. If you say you will email your contract for review or provide a response by ‘X’ date/day, be accountable to that information you conveyed. Having a service provider continuously contact you due to your lack of response about the help you stated you needed doesn’t reflect well on your business.
3. Refrain from informing the consultant/service provider/contractor they’re hired unless you are ready to proceed. A great meeting, but delayed follow-up and lack of response, informing the service provider they’ve been hired, then disappearing gives the impression that your business will do the same thing to its own clients. If circumstances have changed that prevent you from moving forward, communicate that instead of leaving your fellow business owner hanging.
Whether you’re a coach, consultant, service provider or other type of business owner, your time, needs and expectations are just as important as the next business or help you may be seeking. Review the activities and progress of your business before jumping into scaling.
Has a client ever pulled the disappearing act on you, but you still see them seeking help?
Share your thoughts and tips in the comments below.