• Don’t Buy That Training Course
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    Don’t Buy That Training Course

    It’s almost the end of month 1 of the new year, and your goals to accomplish for 2019 are still fresh in the air. “I want to increase my knowledge in _____ to help scale my business” or “I want to get certified in _____.” However, do you really need that course? Now you may be thinking “My friend signed up for it and said how great it was, how it gave him/her clarity, a strategic plan, a new business tool for the arsenal…”, but have you evaluated yourself and business activities to determine where you’re falling short? Here are a few questions to ask yourself before hitting the ‘buy’…

  • 5 Ways To Reach Your Audience
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    5 Ways To Reach Your Audience

    The online/digital world is vast, and continues to grow every day. Gone are the days where you’re sure to reach your target audience by publishing ads or other content in the newspaper or having them broadcasted on your favourite radio station. The Internet today is very different from back in the 90’s, and it’s up to you to meet your audience where they are. Now that doesn’t mean you need to be everywhere, it simply means you need to identify your target audience, learn about them and figure out how (and where) they like to consume content. With that being said, here are 5 ways you can reach your audience…